Monday, July 22, 2013

What Were They Thinking?

Dear Diary,

It is mid-summer.  The heat has kicked in. 
Even the dog abbreviates his beloved pastime of barking at the lawn mower to find quiet rest in the shade.

It is time to look forward to my vacation, the timing of which will mark summer's end and the beginning of a new school and work year.

In the midst of planning this getaway, I envision sweet time spent with the family:  no homework, no practices, no distractions, no work.
The hardest job on this trip will be to decide where to eat our next meal.

That said, last week, I heard the most appalling, shocking, and yet so laughable, advertisement on the radio.  Really.  I thought it was a farce at first.

It was a dialogue between a husband and a wife who were on vacation, promoting an IT (information technology) networking product which "keeps you connected to your work wherever you go."  [It is unfortunate I can't find a link to the ad itself.]

The advertisers decided that using a vacation setting with the wife and kids was a great way to promote this technology.

The jovial wife is so happy her hard-working husband can stay connected to his work, even while blowing up the kids' water toys, and during their additional day-cruise.

I realize that, here in the 21st century, the Internet has created a "smaller" world, and is creating workaholics nationwide. But----

Who markets their products to disrupt perhaps the most sacred of family traditions? 
The time when wives most nag their husbands to get off their phones and off their laptops!  (And so as not to be sexist, here, perhaps husbands do some nagging too?  Nah.)

I have a husband who needs to be connected to his work, who travels worldwide, and needs to be reachable at all hours of the day.  So I understand a product like this can be useful. But NOT during vacation. 
No way.

As I get reservations made and itineraries set up for my little family trip, I find this ad quite laughable. 

Yet somehow I'm not laughing,

No comments:

Post a Comment